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Marketing in China Insights

WeChat for B2B 2017 – gazing into the crystal ball…

Posted by John Sutton on Dec 2, 2016 10:37:19 AM

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

 And it’s showing no signs of slowing down for 2017.


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Topics: WeChat, marketing trends

Optimize your B2B WeChat account [Infographic]

Posted by Olivia Plotnick on Nov 15, 2016 4:37:28 PM

Take your B2B WeChat account to the next level with these simple guidelines.  

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Topics: b2b marketing, Social Media, WeChat

[infographic] WeChat Stats

Posted by Olivia Plotnick on Oct 7, 2016 4:00:00 PM

How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on WeChat user behavior. We've got the who, what, when, where, how and more, all in one easy-to-read infographic. 

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Topics: Social Media, WeChat, infographic

Take the first step towards creating a successful B2B WeChat campaign in China – download our latest offer!

Posted by Olivia Plotnick on Sep 14, 2016 2:44:48 PM

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.  

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Topics: b2b marketing, WeChat, international marketing

China marketing and promotion through WeChat Key Opinion Leaders – the platform, and the law, is not on your side

Posted by Michael Golden on Sep 9, 2016 3:39:23 PM


In China, brands are constantly trying to promote their content, and what better way to reach millions of users than through Wechat? However, the laws surrounding the way you promote your products and services are becoming tighter. Make sure you are using your Wechat account correctly.

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Topics: WeChat

I'm new to WeChat - and I like it! Especially for business

Posted by John Sutton on Jul 28, 2016 2:04:07 PM

Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...

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Topics: china, WeChat

Group chats on WeChat for professionals – it’s guanxi 2.0

Posted by John Sutton on Jun 24, 2016 5:14:52 PM

Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.

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Topics: Social Media, WeChat, B2B

Join Adsmith China on WeChat!

Posted by John Sutton on May 26, 2015 5:54:51 PM

WeChat is China's biggest social media network. I know, we've said this before, but it ain't going away, and if you want to succeed in your B2B marketing in China, you need to get involved.

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Topics: china, Social Media, WeChat

Best practices for B2B Marketing on WeChat

Posted by John Sutton on Apr 22, 2015 4:13:00 PM


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Topics: china, b2b marketing, WeChat

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



Are you new to Marketing in China?

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!


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