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Marketing in China Insights

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

Can you really make B2B content go viral?

Posted by John Sutton on Jun 16, 2015 1:51:00 PM

I’ve sat in meetings with marketing managers or directors, and in my previous life, with newspaper editors and executives, all of who have wanted to make a piece of content ‘go viral’.

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Topics: b2b marketing, website, branding

Building a perfect B2B page for your website

Posted by John Sutton on Jun 2, 2015 12:38:00 PM

B2B buyers behave in a very different way to those in B2C land.

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Topics: b2b marketing, website

Why host your Chinese website in China - need to know

Posted by Michael Golden on May 7, 2015 3:46:00 PM


Putting your Chinese website on a server in China makes a lot of sense – mainly because it will deliver faster load times for Chinese clients and customers. For anyone based here in China, we know how atrociously slow the Internet can be when trying to visit foreign-based websites.

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Topics: china, b2b marketing, ICP, digital, website

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WeChat guide for B2B marketing in China 

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  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



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