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Marketing in China Insights

Optimize your B2B WeChat account [Infographic]

Posted by Olivia Plotnick on Nov 15, 2016 4:37:28 PM

Take your B2B WeChat account to the next level with these simple guidelines.  

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Topics: b2b marketing, Social Media, WeChat

[infographic] WeChat Stats

Posted by Olivia Plotnick on Oct 7, 2016 4:00:00 PM

How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on WeChat user behavior. We've got the who, what, when, where, how and more, all in one easy-to-read infographic. 

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Topics: Social Media, WeChat, infographic

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

Group chats on WeChat for professionals – it’s guanxi 2.0

Posted by John Sutton on Jun 24, 2016 5:14:52 PM

Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.

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Topics: Social Media, WeChat, B2B

Join Adsmith China on WeChat!

Posted by John Sutton on May 26, 2015 5:54:51 PM

WeChat is China's biggest social media network. I know, we've said this before, but it ain't going away, and if you want to succeed in your B2B marketing in China, you need to get involved.

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Topics: china, Social Media, WeChat

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide

 

 

Are you new to Marketing in China?

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!

 

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