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Marketing in China Insights

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick on Apr 7, 2017 6:20:36 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: branding, messaging, China Marketing

Assessing the competition for B2B clients in China

Posted by John Sutton on Mar 11, 2016 8:11:06 PM

A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a relationship with a company, and ultimately, the cornerstone of that company’s commercial success.

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Topics: branding, messaging, B2B, competitors

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