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Marketing in China Insights

Why Branding is the Backbone of B2B Lead Generation

Posted by Matt Bowen on Nov 4, 2016 10:50:00 AM

Matt Bowen, President and CEO of Aloft Group, takes over our blog this week with his thoughts on branding and B2B lead generation. 

 

Let’s face it, B2B lead generation is an entirely different beast than its consumer counterpart.

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Topics: branding, B2B, lead generation

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