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Marketing in China Insights

China’s advertising laws and what it means for China marketing

Posted by Michael Golden on Aug 5, 2015 7:58:52 AM

China’s advertising laws continue to become stricter – while this may scare some marketers, in reality it is helping level the playing field and protect consumers. New laws on the table will protect children and reduce false advertising. This is especially evident in consumer goods, pharmaceuticals, education, financial services, food ingredient and related industries. What are some of the laws and how will they affect China marketing for these industries?

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Topics: advertising, law

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