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Marketing in China Insights

How to know when your international marketing strategy needs help…

Posted by Michael Golden on Mar 24, 2017 11:24:46 AM

Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.

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Topics: international marketing, China Marketing

Why do Western brands fail in China?

Posted by John Sutton on Mar 10, 2017 12:30:00 PM

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

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Topics: international marketing

When “Made in” matters less – the rise and fall of foreign brands in China

Posted by Olivia Plotnick on Nov 18, 2016 12:30:32 PM

 

How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.   

 

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Topics: china, b2b marketing, branding, international marketing

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

Take the first step towards creating a successful B2B WeChat campaign in China – download our latest offer!

Posted by Olivia Plotnick on Sep 14, 2016 2:44:48 PM

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.  

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Topics: b2b marketing, WeChat, international marketing

When are the Chinese holidays in 2016? Download our free calendar!

Posted by John Sutton on Nov 30, 2015 3:01:35 PM

As winter sets in and the days grow shorter and colder, the shining beacon in the middle of those dark months is the Holiday season.

In the US, they've celebrated Thanksgiving, while in Europe cities and towns are already lit up with the twinkling lights of Christmas - but marketers dealing with China need to march to a different drummer boy's beat.

Christmas markets are popular with expats in Shanghai


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Topics: china, b2b marketing, international marketing

Delivering China market insights in Germany

Posted by John Sutton on Nov 15, 2015 9:33:39 AM

Our Director of Client Engagement Christian Klepp was invited to the German city of Stuttgart last week to talk about the marketing landscape in China. 
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Topics: china, b2b marketing, international marketing

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WeChat B2B guide

 

 

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