Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.
More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.
Topics: international marketing
How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.
The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here?
You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.
As winter sets in and the days grow shorter and colder, the shining beacon in the middle of those dark months is the Holiday season.
In the US, they've celebrated Thanksgiving, while in Europe cities and towns are already lit up with the twinkling lights of Christmas - but marketers dealing with China need to march to a different drummer boy's beat.
Christmas markets are popular with expats in Shanghai