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Marketing in China Insights

Understanding the B2B Customer Decision Journey in China [Infographic]

Posted by Olivia Plotnick on Nov 22, 2016 4:36:53 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve. 

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Topics: b2b marketing, customer journey

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