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Marketing in China Insights

Reaching and engaging with Chinese moms

Posted by John Sutton on Apr 21, 2017 11:30:00 AM

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

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Topics: China Marketing

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick on Apr 7, 2017 6:20:36 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: branding, messaging, China Marketing

How to know when your international marketing strategy needs help…

Posted by Michael Golden on Mar 24, 2017 11:24:46 AM

Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.

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Topics: international marketing, China Marketing

KOLs – are they any use in the B2B space?

Posted by John Sutton on Feb 24, 2017 4:18:29 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

                                                                              KOLs enjoying a Goose Island in Shanghai 

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Topics: advertising, China Marketing

Finding your target audience in China - Don't go at it blindfolded

Posted by Michael Golden on Dec 16, 2016 11:00:00 AM

Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward. 



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Topics: b2b marketing, persona mapping, China Marketing

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