Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.
Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.
KOLs enjoying a Goose Island in Shanghai
Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward.