There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers.
How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.
Get your WeChat wallet out!
China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.
Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...
As winter sets in and the days grow shorter and colder, the shining beacon in the middle of those dark months is the Holiday season.
In the US, they've celebrated Thanksgiving, while in Europe cities and towns are already lit up with the twinkling lights of Christmas - but marketers dealing with China need to march to a different drummer boy's beat.
Christmas markets are popular with expats in Shanghai
Young, free and single people in China will be making the most of their liberty on Wednesday, or so they should be.
As we’ve discussed in previous blog posts, marketers have to treat China in a very different way to other countries. Where we’ve covered design or how to make the best of the explosion of e-commerce in the past, we also need to delve into the issues of language and socio-economic development to help you understand how to position your brand for China.
Over the past 13 years I have witnessed, and been part of, hundreds of China PR campaigns, activations, events, press conferences, interviews and other activities. So the following is based on real experience.
The internet is changing the way decision makers do business.
Today, a host of information about your products, and your competitors’ products, is just a click away.
- How do you make sure your company is top of mind for your customers and potential customers?
- How do you stand out in the marketplace?
- How do you set yourself apart and succeed in the information age?
- How do you do inbound?