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Marketing in China Insights

2017 Chinese Holiday Calendar

Posted by Olivia Plotnick on Dec 30, 2016 11:12:43 AM

There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers. 

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Topics: china

When “Made in” matters less – the rise and fall of foreign brands in China

Posted by Olivia Plotnick on Nov 18, 2016 12:30:32 PM

 

How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.   

 

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Topics: china, b2b marketing, branding, international marketing

Singles Day – The world’s biggest online shopping event

Posted by John Sutton on Oct 21, 2016 12:05:37 PM

Get your WeChat wallet out! 

China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.

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Topics: china, ecommerce, marketing trends

I'm new to WeChat - and I like it! Especially for business

Posted by John Sutton on Jul 28, 2016 2:04:07 PM

Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...

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Topics: china, WeChat

When are the Chinese holidays in 2016? Download our free calendar!

Posted by John Sutton on Nov 30, 2015 3:01:35 PM

As winter sets in and the days grow shorter and colder, the shining beacon in the middle of those dark months is the Holiday season.

In the US, they've celebrated Thanksgiving, while in Europe cities and towns are already lit up with the twinkling lights of Christmas - but marketers dealing with China need to march to a different drummer boy's beat.

Christmas markets are popular with expats in Shanghai


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Topics: china, b2b marketing, international marketing

Delivering China market insights in Germany

Posted by John Sutton on Nov 15, 2015 9:33:39 AM

Our Director of Client Engagement Christian Klepp was invited to the German city of Stuttgart last week to talk about the marketing landscape in China. 
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Topics: china, b2b marketing, international marketing

What’s all the fuss about Double 11 or Singles’ Day in China?

Posted by John Sutton on Nov 9, 2015 11:36:44 AM

Young, free and single people in China will be making the most of their liberty on Wednesday, or so they should be.

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Topics: china

A ‘one-size fits all’ approach will devalue your China marketing strategy

Posted by John Sutton on Oct 12, 2015 2:35:15 PM

As we’ve discussed in previous blog posts, marketers have to treat China in a very different way to other countries. Where we’ve covered design or how to make the best of the explosion of e-commerce in the past, we also need to delve into the issues of language and socio-economic development to help you understand how to position your brand for China.

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Topics: china, b2b marketing, branding

Public Relations in China: 2015 trends

Posted by Michael Golden on Sep 24, 2015 11:14:52 AM

Over the past 13 years I have witnessed, and been part of, hundreds of China PR campaigns, activations, events, press conferences, interviews and other activities. So the following is based on real experience.

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Topics: china, advertising

Hiring an inbound agency for B2B marketing in China

Posted by John Sutton on Aug 20, 2015 5:04:00 PM

The internet is changing the way decision makers do business.

Today, a host of information about your products, and your competitors’ products, is just a click away.

  • How do you make sure your company is top of mind for your customers and potential customers?
  • How do you stand out in the marketplace?
  • How do you set yourself apart and succeed in the information age?
  • How do you do inbound?

 

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Topics: china, b2b marketing

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide

 

 

Are you new to Marketing in China?

Download our guide to getting over the Great Wall and getting started with your campaign.

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!

 

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