Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.
Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?
How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.
Let’s face it, B2B lead generation is an entirely different beast than its consumer counterpart.
A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a relationship with a company, and ultimately, the cornerstone of that company’s commercial success.
At Adsmith, we’re often asked what our core strengths are – copywriting or design? PR and media relations? Social media or communications consultancy?
As we’ve discussed in previous blog posts, marketers have to treat China in a very different way to other countries. Where we’ve covered design or how to make the best of the explosion of e-commerce in the past, we also need to delve into the issues of language and socio-economic development to help you understand how to position your brand for China.
One of the joys of travelling, for me at least, is amusing signage. Who doesn't have a good chuckle when they see tweet or Facebook post of a restaurant poster imploring you to "Get your ice cold Cock here"? Think I'll have a Pepsi this time...
It doesn't matter if you're selling running shoes, the glue that holds running shoes together, the laces for said shoes or the boxes they come in.