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Marketing in China Insights

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick on Apr 7, 2017 6:20:36 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: branding, messaging, China Marketing

Is your brand strategy China ready?

Posted by Olivia Plotnick on Feb 10, 2017 1:52:25 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

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Topics: branding, Downloads

When “Made in” matters less – the rise and fall of foreign brands in China

Posted by Olivia Plotnick on Nov 18, 2016 12:30:32 PM


How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.   


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Topics: china, b2b marketing, branding, international marketing

Why Branding is the Backbone of B2B Lead Generation

Posted by Matt Bowen on Nov 4, 2016 10:50:00 AM

Matt Bowen, President and CEO of Aloft Group, takes over our blog this week with his thoughts on branding and B2B lead generation. 


Let’s face it, B2B lead generation is an entirely different beast than its consumer counterpart.

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Topics: branding, B2B, lead generation

Assessing the competition for B2B clients in China

Posted by John Sutton on Mar 11, 2016 8:11:06 PM

A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a relationship with a company, and ultimately, the cornerstone of that company’s commercial success.

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Topics: branding, messaging, B2B, competitors

Putting communications strategy at the heart of what we do

Posted by John Sutton on Jan 6, 2016 5:19:19 PM

At Adsmith, we’re often asked what our core strengths are – copywriting or design? PR and media relations? Social media or communications consultancy?

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Topics: branding, Adsmith

A ‘one-size fits all’ approach will devalue your China marketing strategy

Posted by John Sutton on Oct 12, 2015 2:35:15 PM

As we’ve discussed in previous blog posts, marketers have to treat China in a very different way to other countries. Where we’ve covered design or how to make the best of the explosion of e-commerce in the past, we also need to delve into the issues of language and socio-economic development to help you understand how to position your brand for China.

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Topics: china, b2b marketing, branding

Lost in Translation - be clear on language when marketing in China

Posted by John Sutton on Sep 18, 2015 10:45:43 AM

One of the joys of travelling, for me at least, is amusing signage. Who doesn't have a good chuckle when they see tweet or Facebook post of a restaurant poster imploring you to "Get your ice cold Cock here"? Think I'll have a Pepsi this time...

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Topics: b2b marketing, branding, advertising

What's in a name?

Posted by John Sutton on Jul 7, 2015 2:51:00 PM

It doesn't matter if you're selling running shoes, the glue that holds running shoes together, the laces for said shoes or the boxes they come in.

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Topics: china, branding

Can you really make B2B content go viral?

Posted by John Sutton on Jun 16, 2015 1:51:00 PM

I’ve sat in meetings with marketing managers or directors, and in my previous life, with newspaper editors and executives, all of who have wanted to make a piece of content ‘go viral’.

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Topics: b2b marketing, website, branding

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