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Marketing in China Insights

B2B Marketing Class: Video Storytelling

Posted by Michael Golden on Jan 13, 2017 1:56:09 PM

Video is obviously one of the most important mediums used in marketing today – and B2B marketing is starting to follow in stride. Here in China it still seems to lag behind with the majority of companies focusing more on traditional corporate video formats. We’ve compiled a few tips and examples to help you get your head in the video storytelling space.

 

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Topics: b2b marketing, video marketing

Finding your target audience in China - Don't go at it blindfolded

Posted by Michael Golden on Dec 16, 2016 11:00:00 AM

Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward. 

 

                                                                     

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Topics: b2b marketing, persona mapping, China Marketing

Understanding the B2B Customer Decision Journey in China [Infographic]

Posted by Olivia Plotnick on Nov 22, 2016 4:36:53 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve. 

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Topics: b2b marketing, customer journey

When “Made in” matters less – the rise and fall of foreign brands in China

Posted by Olivia Plotnick on Nov 18, 2016 12:30:32 PM

 

How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.   

 

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Topics: china, b2b marketing, branding, international marketing

Optimize your B2B WeChat account [Infographic]

Posted by Olivia Plotnick on Nov 15, 2016 4:37:28 PM

Take your B2B WeChat account to the next level with these simple guidelines.  

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Topics: b2b marketing, Social Media, WeChat

Take the first step towards creating a successful B2B WeChat campaign in China – download our latest offer!

Posted by Olivia Plotnick on Sep 14, 2016 2:44:48 PM

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.  

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Topics: b2b marketing, WeChat, international marketing

China B2B Marketing Challenges…start with us Marketers

Posted by Michael Golden on May 16, 2016 11:00:00 PM

Readers of our blog (thanks!) know that I like to go back to the marketing basics and look at what the actual customer journey is for the brand or product, and how the channel and content will help move the customer along the journey for that touchpoint. Some more about customer journeys here. This is where any marketing professionals should start their campaign – before looking at implementation. Even when marketing in China, these fundamentals become even more vital. 

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Topics: b2b marketing

When are the Chinese holidays in 2016? Download our free calendar!

Posted by John Sutton on Nov 30, 2015 3:01:35 PM

As winter sets in and the days grow shorter and colder, the shining beacon in the middle of those dark months is the Holiday season.

In the US, they've celebrated Thanksgiving, while in Europe cities and towns are already lit up with the twinkling lights of Christmas - but marketers dealing with China need to march to a different drummer boy's beat.

Christmas markets are popular with expats in Shanghai


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Topics: china, b2b marketing, international marketing

Delivering China market insights in Germany

Posted by John Sutton on Nov 15, 2015 9:33:39 AM

Our Director of Client Engagement Christian Klepp was invited to the German city of Stuttgart last week to talk about the marketing landscape in China. 
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Topics: china, b2b marketing, international marketing

International B2B Marketing Conference 2015

Posted by Michael Golden on Nov 12, 2015 10:33:29 AM

I had the wonderful opportunity to visit Tel Aviv and speak at a conference titled Global Marketing Challenges for B2B Companies, organized by Oz Branding and our agency network, E3. While I spoke about China Marketing, and Successes and Failures in China Marketing, the other speakers were especially excellent:

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Topics: b2b marketing, e3

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide

 

 

Are you new to Marketing in China?

Download our guide to getting over the Great Wall and getting started with your campaign.

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!

 

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