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Marketing in China Insights

Why Branding is the Backbone of B2B Lead Generation

Posted by Matt Bowen on Nov 4, 2016 10:50:00 AM

Matt Bowen, President and CEO of Aloft Group, takes over our blog this week with his thoughts on branding and B2B lead generation. 


Let’s face it, B2B lead generation is an entirely different beast than its consumer counterpart.

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Topics: branding, B2B, lead generation

Group chats on WeChat for professionals – it’s guanxi 2.0

Posted by John Sutton on Jun 24, 2016 5:14:52 PM

Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.

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Topics: Social Media, WeChat, B2B

Marketing in China: 10 Tips to Succeed in Exhibitions

Posted by Michael Golden on Jun 6, 2016 10:56:54 AM

I found myself wandering around SIAL just recently – the massive food and beverage exhibition fair on the Pudong side of the river in Shanghai. In case you don’t know: 66,000 visitors and 2,900 exhibitors – the words overwhelming only begin to describe it. 

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Topics: B2B, exhibition

Assessing the competition for B2B clients in China

Posted by John Sutton on Mar 11, 2016 8:11:06 PM

A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a relationship with a company, and ultimately, the cornerstone of that company’s commercial success.

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Topics: branding, messaging, B2B, competitors

The B2B Customer Journey in China

Posted by Michael Golden on Feb 15, 2016 1:59:14 PM

In consumer marketing we often talk about “touchpoints” and the purchasing decision. In China especially, the online touchpoints have become invaluable during the purchase journey – a good deal of product and category searches take place within the e-commerce platforms. Tmall, Taobao and Jingdong with the most searches, almost becoming de facto search engines for many hungry consumers. Chinese social media networks, such as WeChat, are also playing a valuable role as touchpoints for savvy Chinese consumers.

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Topics: B2B

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



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