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Marketing in China Insights

KOLs – are they any use in the B2B space?

Posted by John Sutton on Feb 24, 2017 4:18:29 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

                                                                              KOLs enjoying a Goose Island in Shanghai 

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Topics: advertising, China Marketing

Public Relations in China: 2015 trends

Posted by Michael Golden on Sep 24, 2015 11:14:52 AM

Over the past 13 years I have witnessed, and been part of, hundreds of China PR campaigns, activations, events, press conferences, interviews and other activities. So the following is based on real experience.

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Topics: china, advertising

Lost in Translation - be clear on language when marketing in China

Posted by John Sutton on Sep 18, 2015 10:45:43 AM

One of the joys of travelling, for me at least, is amusing signage. Who doesn't have a good chuckle when they see tweet or Facebook post of a restaurant poster imploring you to "Get your ice cold Cock here"? Think I'll have a Pepsi this time...

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Topics: b2b marketing, branding, advertising

China’s advertising laws and what it means for China marketing

Posted by Michael Golden on Aug 5, 2015 7:58:52 AM

China’s advertising laws continue to become stricter – while this may scare some marketers, in reality it is helping level the playing field and protect consumers. New laws on the table will protect children and reduce false advertising. This is especially evident in consumer goods, pharmaceuticals, education, financial services, food ingredient and related industries. What are some of the laws and how will they affect China marketing for these industries?

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Topics: advertising, law

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