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Marketing in China Insights

Singles Day – The world’s biggest online shopping event

Posted by John Sutton on Oct 21, 2016 12:05:37 PM

Get your WeChat wallet out! 

China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.

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Topics: china, ecommerce, marketing trends

[infographic] WeChat Stats

Posted by Olivia Plotnick on Oct 7, 2016 4:00:00 PM

How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on WeChat user behavior. We've got the who, what, when, where, how and more, all in one easy-to-read infographic. 

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Topics: Social Media, WeChat, infographic

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

Take the first step towards creating a successful B2B WeChat campaign in China – download our latest offer!

Posted by Olivia Plotnick on Sep 14, 2016 2:44:48 PM

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.  

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Topics: b2b marketing, WeChat, international marketing

China marketing and promotion through WeChat Key Opinion Leaders – the platform, and the law, is not on your side

Posted by Michael Golden on Sep 9, 2016 3:39:23 PM


In China, brands are constantly trying to promote their content, and what better way to reach millions of users than through Wechat? However, the laws surrounding the way you promote your products and services are becoming tighter. Make sure you are using your Wechat account correctly.

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Topics: WeChat

I'm new to WeChat - and I like it! Especially for business

Posted by John Sutton on Jul 28, 2016 2:04:07 PM

Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...

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Topics: china, WeChat

Group chats on WeChat for professionals – it’s guanxi 2.0

Posted by John Sutton on Jun 24, 2016 5:14:52 PM

Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.

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Topics: Social Media, WeChat, B2B

Marketing in China: 10 Tips to Succeed in Exhibitions

Posted by Michael Golden on Jun 6, 2016 10:56:54 AM

I found myself wandering around SIAL just recently – the massive food and beverage exhibition fair on the Pudong side of the river in Shanghai. In case you don’t know: 66,000 visitors and 2,900 exhibitors – the words overwhelming only begin to describe it. 

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Topics: B2B, exhibition

China B2B Marketing Challenges…start with us Marketers

Posted by Michael Golden on May 16, 2016 11:00:00 PM

Readers of our blog (thanks!) know that I like to go back to the marketing basics and look at what the actual customer journey is for the brand or product, and how the channel and content will help move the customer along the journey for that touchpoint. Some more about customer journeys here. This is where any marketing professionals should start their campaign – before looking at implementation. Even when marketing in China, these fundamentals become even more vital. 

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Topics: b2b marketing

Taking consumer marketing best practices and applying them to B2B marketing in China

Posted by John Sutton on May 3, 2016 10:55:57 AM

There’s no doubt about it, the campaigns that live long in the memory are almost invariably consumer-oriented. This is no surprise – they are designed to be seen by much wider audiences.

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Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



Are you new to Marketing in China?

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!


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