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Marketing in China Insights

Finding your target audience in China - Don't go at it blindfolded

Posted by Michael Golden on Dec 16, 2016 11:00:00 AM

Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward. 

 

                                                                     

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Topics: b2b marketing, persona mapping, China Marketing

WeChat for B2B 2017 – gazing into the crystal ball…

Posted by John Sutton on Dec 2, 2016 10:37:19 AM

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

 And it’s showing no signs of slowing down for 2017.

 

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Topics: WeChat, marketing trends

Understanding the B2B Customer Decision Journey in China [Infographic]

Posted by Olivia Plotnick on Nov 22, 2016 4:36:53 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve. 

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Topics: b2b marketing, customer journey

When “Made in” matters less – the rise and fall of foreign brands in China

Posted by Olivia Plotnick on Nov 18, 2016 12:30:32 PM

 

How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.   

 

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Topics: china, b2b marketing, branding, international marketing

Optimize your B2B WeChat account [Infographic]

Posted by Olivia Plotnick on Nov 15, 2016 4:37:28 PM

Take your B2B WeChat account to the next level with these simple guidelines.  

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Topics: b2b marketing, Social Media, WeChat

Why Branding is the Backbone of B2B Lead Generation

Posted by Matt Bowen on Nov 4, 2016 10:50:00 AM

Matt Bowen, President and CEO of Aloft Group, takes over our blog this week with his thoughts on branding and B2B lead generation. 

 

Let’s face it, B2B lead generation is an entirely different beast than its consumer counterpart.

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Topics: branding, B2B, lead generation

Singles Day – The world’s biggest online shopping event

Posted by John Sutton on Oct 21, 2016 12:05:37 PM

Get your WeChat wallet out! 

China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.

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Topics: china, ecommerce, marketing trends

[infographic] WeChat Stats

Posted by Olivia Plotnick on Oct 7, 2016 4:00:00 PM

How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on WeChat user behavior. We've got the who, what, when, where, how and more, all in one easy-to-read infographic. 

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Topics: Social Media, WeChat, infographic

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

Take the first step towards creating a successful B2B WeChat campaign in China – download our latest offer!

Posted by Olivia Plotnick on Sep 14, 2016 2:44:48 PM

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.  

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Topics: b2b marketing, WeChat, international marketing

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide

 

 

Are you new to Marketing in China?

Download our guide to getting over the Great Wall and getting started with your campaign.

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!

 

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