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Marketing in China Insights

Is your brand strategy China ready?

Posted by Olivia Plotnick on Feb 10, 2017 1:52:25 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

If you’ve had any experience with marketing in China, you’re well aware that a copy-and-paste brand strategy simply will not work.

Between the translations, 1.4 billion people, blocked social media and search engines, your original brand strategy most likely cannot even be implemented in China.

At Adsmith we have been helping brands adapt to the China market for over 13 years, and we’re sharing our 3-step process with you in our newest ebook.



We will walk you through how our team of China marketing experts helps brands develop targeted messaging that stands out from competitors and reaches the right audience.

Click below to begin your download! 


China Brand Strategy Ebook


Topics: branding, Downloads

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



Are you new to Marketing in China?

Download our guide to getting over the Great Wall and getting started with your campaign.

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!


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