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Marketing in China Insights

Olivia Plotnick

Recent Posts

Is your brand strategy China ready?

Posted by Olivia Plotnick on Feb 10, 2017 1:52:25 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

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Topics: branding, Downloads

2017 Chinese Holiday Calendar

Posted by Olivia Plotnick on Dec 30, 2016 11:12:43 AM

There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers. 

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Topics: china

Understanding the B2B Customer Decision Journey in China [Infographic]

Posted by Olivia Plotnick on Nov 22, 2016 4:36:53 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve. 

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Topics: b2b marketing, customer journey

When “Made in” matters less – the rise and fall of foreign brands in China

Posted by Olivia Plotnick on Nov 18, 2016 12:30:32 PM

 

How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.   

 

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Topics: china, b2b marketing, branding, international marketing

Optimize your B2B WeChat account [Infographic]

Posted by Olivia Plotnick on Nov 15, 2016 4:37:28 PM

Take your B2B WeChat account to the next level with these simple guidelines.  

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Topics: b2b marketing, Social Media, WeChat

[infographic] WeChat Stats

Posted by Olivia Plotnick on Oct 7, 2016 4:00:00 PM

How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on WeChat user behavior. We've got the who, what, when, where, how and more, all in one easy-to-read infographic. 

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Topics: Social Media, WeChat, infographic

Take the first step towards creating a successful B2B WeChat campaign in China – download our latest offer!

Posted by Olivia Plotnick on Sep 14, 2016 2:44:48 PM

You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part of your B2B marketing strategy in China.  

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Topics: b2b marketing, WeChat, international marketing

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide

 

 

Are you new to Marketing in China?

Download our guide to getting over the Great Wall and getting started with your campaign.

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!

 

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