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Marketing in China Insights

John Sutton

Recent Posts

Inaugural Adsmith Breakfast Session a success

Posted by John Sutton on Jan 20, 2017 2:59:30 PM

January 20th 2017 will be a day inscribed into history – the inaugural Adsmith Breakfast Session was held at our Shanghai headquarters.

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Topics: Events

WeChat for B2B 2017 – gazing into the crystal ball…

Posted by John Sutton on Dec 2, 2016 10:37:19 AM

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

 And it’s showing no signs of slowing down for 2017.

 

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Topics: WeChat, marketing trends

Singles Day – The world’s biggest online shopping event

Posted by John Sutton on Oct 21, 2016 12:05:37 PM

Get your WeChat wallet out! 

China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.

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Topics: china, ecommerce, marketing trends

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

I'm new to WeChat - and I like it! Especially for business

Posted by John Sutton on Jul 28, 2016 2:04:07 PM

Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...

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Topics: china, WeChat

Group chats on WeChat for professionals – it’s guanxi 2.0

Posted by John Sutton on Jun 24, 2016 5:14:52 PM

Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.

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Topics: Social Media, WeChat, B2B

Taking consumer marketing best practices and applying them to B2B marketing in China

Posted by John Sutton on May 3, 2016 10:55:57 AM

There’s no doubt about it, the campaigns that live long in the memory are almost invariably consumer-oriented. This is no surprise – they are designed to be seen by much wider audiences.

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Assessing the competition for B2B clients in China

Posted by John Sutton on Mar 11, 2016 8:11:06 PM

A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a relationship with a company, and ultimately, the cornerstone of that company’s commercial success.

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Topics: branding, messaging, B2B, competitors

Happy Chinese New Year!

Posted by John Sutton on Feb 7, 2016 1:31:54 PM

The Year of the Monkey is almost here, and the Adsmith team have scattered far and wide to spend this special holiday with their nearest and dearest.

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Putting communications strategy at the heart of what we do

Posted by John Sutton on Jan 6, 2016 5:19:19 PM

At Adsmith, we’re often asked what our core strengths are – copywriting or design? PR and media relations? Social media or communications consultancy?

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Topics: branding, Adsmith

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide

 

 

Are you new to Marketing in China?

Download our guide to getting over the Great Wall and getting started with your campaign.

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!

 

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