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Marketing in China Insights

John Sutton

Recent Posts

Reaching and engaging with Chinese moms

Posted by John Sutton on Apr 21, 2017 11:30:00 AM

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

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Topics: China Marketing

Why do Western brands fail in China?

Posted by John Sutton on Mar 10, 2017 12:30:00 PM

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

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Topics: international marketing

KOLs – are they any use in the B2B space?

Posted by John Sutton on Feb 24, 2017 4:18:29 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

                                                                              KOLs enjoying a Goose Island in Shanghai 

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Topics: advertising, China Marketing

Inaugural Adsmith Breakfast Session a success

Posted by John Sutton on Jan 20, 2017 2:59:30 PM

January 20th 2017 will be a day inscribed into history – the inaugural Adsmith Breakfast Session was held at our Shanghai headquarters.

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Topics: Events

WeChat for B2B 2017 – gazing into the crystal ball…

Posted by John Sutton on Dec 2, 2016 10:37:19 AM

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

 And it’s showing no signs of slowing down for 2017.


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Topics: WeChat, marketing trends

Singles Day – The world’s biggest online shopping event

Posted by John Sutton on Oct 21, 2016 12:05:37 PM

Get your WeChat wallet out! 

China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.

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Topics: china, ecommerce, marketing trends

How China uses the Internet – it’s all about cellphones

Posted by John Sutton on Sep 23, 2016 12:57:24 PM

The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here? 

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Topics: digital, website, Social Media, international marketing

I'm new to WeChat - and I like it! Especially for business

Posted by John Sutton on Jul 28, 2016 2:04:07 PM

Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...

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Topics: china, WeChat

Group chats on WeChat for professionals – it’s guanxi 2.0

Posted by John Sutton on Jun 24, 2016 5:14:52 PM

Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.

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Topics: Social Media, WeChat, B2B

Taking consumer marketing best practices and applying them to B2B marketing in China

Posted by John Sutton on May 3, 2016 10:55:57 AM

There’s no doubt about it, the campaigns that live long in the memory are almost invariably consumer-oriented. This is no surprise – they are designed to be seen by much wider audiences.

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Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



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