More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.
Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.
KOLs enjoying a Goose Island in Shanghai
January 20th 2017 will be a day inscribed into history – the inaugural Adsmith Breakfast Session was held at our Shanghai headquarters.
WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.
And it’s showing no signs of slowing down for 2017.
Get your WeChat wallet out!
China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.
The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next few years, by 2021 this figure is expected to top the 1 billion mark. What does this mean for doing business here?
Adsmith intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. She also discovered WeChat, and gives her take on the social media phenomenon China is largely keeping to itself. For now...
Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know this through word of mouth – you can’t search people’s private group chats . But alongside official corporate WeChat accounts, this growing trend is becoming increasingly important to tap into.
There’s no doubt about it, the campaigns that live long in the memory are almost invariably consumer-oriented. This is no surprise – they are designed to be seen by much wider audiences.
A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a relationship with a company, and ultimately, the cornerstone of that company’s commercial success.