Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?
January 20th 2017 will be a day inscribed into history – the inaugural Adsmith Breakfast Session was held at our Shanghai headquarters.
Video is obviously one of the most important mediums used in marketing today – and B2B marketing is starting to follow in stride. Here in China it still seems to lag behind with the majority of companies focusing more on traditional corporate video formats. We’ve compiled a few tips and examples to help you get your head in the video storytelling space.
There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers.
Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward.
WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.
And it’s showing no signs of slowing down for 2017.
Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve.
How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.
Let’s face it, B2B lead generation is an entirely different beast than its consumer counterpart.