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Marketing in China Insights

How to know when your international marketing strategy needs help…

Posted by Michael Golden on Mar 24, 2017 11:24:46 AM

Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market penetration strategy. Other times, we just want to have a fresh take on the industry, and to find a new approach.

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Topics: international marketing, China Marketing

Why do Western brands fail in China?

Posted by John Sutton on Mar 10, 2017 12:30:00 PM

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

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Topics: international marketing

KOLs – are they any use in the B2B space?

Posted by John Sutton on Feb 24, 2017 4:18:29 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

                                                                              KOLs enjoying a Goose Island in Shanghai 

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Topics: advertising, China Marketing

Is your brand strategy China ready?

Posted by Olivia Plotnick on Feb 10, 2017 1:52:25 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

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Topics: branding, Downloads

Inaugural Adsmith Breakfast Session a success

Posted by John Sutton on Jan 20, 2017 2:59:30 PM

January 20th 2017 will be a day inscribed into history – the inaugural Adsmith Breakfast Session was held at our Shanghai headquarters.

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Topics: Events

B2B Marketing Class: Video Storytelling

Posted by Michael Golden on Jan 13, 2017 1:56:09 PM

Video is obviously one of the most important mediums used in marketing today – and B2B marketing is starting to follow in stride. Here in China it still seems to lag behind with the majority of companies focusing more on traditional corporate video formats. We’ve compiled a few tips and examples to help you get your head in the video storytelling space.


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Topics: b2b marketing, video marketing

2017 Chinese Holiday Calendar

Posted by Olivia Plotnick on Dec 30, 2016 11:12:43 AM

There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers. 

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Topics: china

Finding your target audience in China - Don't go at it blindfolded

Posted by Michael Golden on Dec 16, 2016 11:00:00 AM

Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a result, their message falls flat on the wrong audience. Persona mapping is an integral part of marketing in China, and there are several key questions about your target audience that you'll want to answer before moving forward. 



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Topics: b2b marketing, persona mapping, China Marketing

WeChat for B2B 2017 – gazing into the crystal ball…

Posted by John Sutton on Dec 2, 2016 10:37:19 AM

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

 And it’s showing no signs of slowing down for 2017.


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Topics: WeChat, marketing trends

Understanding the B2B Customer Decision Journey in China [Infographic]

Posted by Olivia Plotnick on Nov 22, 2016 4:36:53 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve. 

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Topics: b2b marketing, customer journey

Want to know more?

If you're interested in our blog, check out our latest guide.

WeChat guide for B2B marketing in China 

 What you'll get:

  • Up to date information about China's most popular social media app 

  • Easy to read explanation of what the WeChat ecosystem is 

  • Advice on how to set up your WeChat account
WeChat B2B guide



Are you new to Marketing in China?

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You will learn:

  • How to optimize your website for China

  • The social media networks you MUST be on to get noticed

  • How to leverage your existing network to maximize your China opportunities

And much more!


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